Corinne is the Social Media and Content Lead at BLEND. She is dedicated to keeping global business professionals up to date on all things localization, translation, language and culture.
If you’ve been working as a translator for some time now, you’ve probably gotten into the swing of things. You may be working with us at BLEND, perhaps you’ve done some work with an agency or two – and now you’re ready to become a successful translator and gain further success in your career.
Well, we have some good news, it’s not entirely too difficult to level up your own translation skills, and writing skills to success. It takes a bit of time and effort – like all good things. But with time, you’ll see the benefits behind your efforts. Here are 5 quick tips that will help you become a successful translator.
If you haven’t yet, get online and create an account on platforms such as Linkedin for networking and BLEND for finding quality work at scale.
Your LinkedIn profile should demonstrate your skills, services, and expertise. Next, add users and follow businesses to connect yourself to the people within your industry. To get seen by companies, team leads, and recruits, it’s best to get some activity going on your account– post weekly or biweekly and engage with other users (this is how you’ll get the algorithm to work in your favor). Over time, companies, team leads and recruiters alike will contact you– making it even easier for you to gain traction and be known within your chosen field or industry.
There are also platforms like BLEND that connect clients directly to talent. When you join BLEND, you’ll be connected to clients seeking end-to-end localization service providers. You can even expand your services to include editing, proofreading, writing, and transcription, in addition to the translation process.
Having yourself an account on either platform is the key to your success as a native language translator. These are places where you can showcase your offers, translation work, language skills, and services and make connections.
When writing your bio, be catchy in your writing style and own personal way, yet remain informative and to the point. In essence, your bio should contain one sentence with a short summary of who you are, what you offer, and why you’d be the right choice for a client’s needs. This is the place you highlight your experience, expertise, and professional knowledge.
You may also add a list of services you’re experienced in on your profile, or attach a professional headshot of yourself, so potential team leads and recruiters can get to know the face behind the content– it’s also professional and common practice for online freelance platforms.
To significantly enhance your online visibility, it’s essential to establish a strong presence across various social media platforms. This involves more than just maintaining an online account. Consider leveraging platforms such as LinkedIn, Facebook, Instagram, Twitter, TikTok, and others to orchestrate your advertising initiatives. Begin by determining which platform aligns best with your services, target audience, and market. After setting up your accounts, start generating content and actively engaging with users. Prior to initiating any advertising campaigns, it’s beneficial to build some momentum on your profiles. This practice fosters a sense of authenticity, which is pivotal for building trust with your audience.
While this might appear to be a demanding endeavor, consistent posting on your profiles isn’t an absolute necessity. View social media as a potent advertising tool and a convenient avenue to connect with potential clients and observers. Within these accounts, ensure you include a link to your online portfolio or website, segueing us into the subsequent point.
When it comes to translating, especially across multiple countries, the choice of words from the source text to the final product is of paramount importance. Adhering to style guides is crucial to maintain consistency, and collaborating with proficient translators is advisable. Their expertise ensures that the translated content resonates accurately with the target audience while preserving the intended style. In this process, every word matters, as it contributes to the quality of the translated text. By focusing on these principles, you can effectively convey the essence of the original English text to a diverse audience, fostering a strong international presence.
To maximize your online visibility and become a successful translator, it’s essential to establish a comprehensive presence across various social media platforms. This involves not only creating profiles but also utilizing social media platforms to execute targeted advertising campaigns. Your platform selection should consider factors such as your translation services, target audience, and market. Before launching advertising efforts, it’s wise to generate initial activity to demonstrate your human presence and build trust, a key consideration for potential clients.
While this may appear labor-intensive, constant posting isn’t obligatory. Approach social media primarily as a potent advertising tool and a convenient avenue for connecting with potential clients and observers. Within these profiles, make sure to incorporate a link redirecting visitors to your online portfolio or website – leading us to the next focal point.
By incorporating the provided keywords, the passage underscores the strategic use of social media for promoting accurate translations and showcasing your writing skills in various languages.
Once you’ve had your first few happy clients, it’s a good idea to ask them to write a short review or recommendation for your work that you can attach to your online portfolio (i.e. personal website) as well as your online accounts. This shows onlookers and potential clients that you are a trustworthy professional that will provide quality work.
Another way of using referrals to your benefit is to communicate and cooperate with your colleagues. So if, for example, a colleague of yours is fully booked but has a client that needs content that you can provide, instead of just turning this client down– they can refer them to you. This also establishes healthy teamwork and is beneficial to you, the client, and your colleagues, as you can return the favor and potentially refer clients to them in the future.
After delighting your initial satisfied clients, it’s wise to ask them for concise reviews or recommendations about your services. These testimonials can be added to your online portfolio, showcased on your personal website, and integrated into your online profiles. By doing this, you demonstrate to potential clients that you’re a dependable professional dedicated to delivering top-notch outcomes.
Another effective strategy for becoming a successful translator and leveraging referrals is active collaboration with peers. For example, if a colleague is fully booked but encounters a client needing content creation services that align with your expertise, instead of turning down the opportunity, they can smoothly refer the client to you. This not only nurtures a culture of productive teamwork but also serves your interests, the client’s, and your colleagues. In time, you might reciprocate by referring potential clients to your colleagues, cultivating a mutually beneficial ecosystem to help you become a successful translator.
Incorporate these strategies while maintaining an active voice and concise approach. Remember, translating, especially across many countries, involves carefully choosing words and faithfully transferring the essence of the source text to the final product. Adhering to style guides is crucial, especially when working with a team of translators. Ensure that the translated content retains the original message while fitting the target audience’s language. This process applies whether you’re working with English text or other languages.
Utilizing these tips correctly and adding a bit of creativity into the way you present yourself and your services online will help you gain traction and continue your journey to becoming a successful translator.
Become a successful translator while keeping the most important thing in mind: strive to be the best at what you do and make that effort be seen. And while getting clients is one thing, keeping them is another– you keep and acquire new clients by having a professional, eager-to-please attitude while consistently delivering quality content!